Why This Donor Opted Out: A Cautionary Tale

October 6 2014 – “You never know what that last straw will be. You never know what’s finally going to say, loud and clear, ‘With this behavior towards me, these people are not worth a gift.’ You unfriend them. You unsubscribe. You never again give to them or recommend them to others. You edit them from your personal story.” (Nonprofit Quarterly)

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