The New Communications Imperative. Communications is not an opportunity for nonprofits; it’s a necessity.

…Today, communications is not just an opportunity for nonprofits; it’s a necessity. Whether we’re fundraising or trying to influence policy, how we reach the right person with the right message has changed profoundly. Now it can take far more to figure out who the right people are, what channels to reach or influence them through, and how to hear them. It’s one thing to land a grant to open a new art space; it’s another to convince city hall that the community wants it, and still another to build a community to support it. (Stanford Social Innovation Review)

This entry was posted in English on by .

About Marnie Grona

Marnie Grona is a marketing communications professional based in Toronto who works for Imagine Canada as Director, Marketing and Communications. She has a Masters Certificate in Marketing Communications Leadership through the Executive Education Centre of the Schulich School of Business and studied marketing and advertising at the University of Winnipeg. She also has a background in arts marketing and management where she served at the Winnipeg Symphony Orchestra, Winnipeg Fringe Theatre Festival and the Royal Manitoba Theatre Centre.

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