The Problem of Communications and Brand in Siloed Nonprofits

We all know them: Organizations that are made up of collections of things. Universities comprising multiple departments and schools. Multi-service centers with twenty or thirty programs, all functioning relatively independently. These can sometimes be hard to corral. Charities large enough to house several departments often silo those departments so that they work almost as separate entities within a whole. This may cause many types of organizational problems, including hampering the way the outside world understands the organization. (Nonprofit Quarterly)

This entry was posted in English on by .

About Marnie Grona

Marnie Grona is a marketing communications professional based in Toronto who works for Imagine Canada as Director, Marketing and Communications. She has a Masters Certificate in Marketing Communications Leadership through the Executive Education Centre of the Schulich School of Business and studied marketing and advertising at the University of Winnipeg. She also has a background in arts marketing and management where she served at the Winnipeg Symphony Orchestra, Winnipeg Fringe Theatre Festival and the Royal Manitoba Theatre Centre.

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