Impact metrics and the data revolution are transforming the definition of success for the nonprofit sector

What defines success for a charity? If the goal is fighting hunger across the globe, is success a world where nobody starves? Or, for the individual donor, is the fact that their $20 contribution fed one person enough? Is a crowdfunding campaign a success when its specific target is fulfilled, or when a larger, more systemic problem is addressed? (TVO’s The Agenda)

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About Marnie Grona

Marnie Grona is a marketing communications professional based in Toronto who works for Imagine Canada as Director, Marketing and Communications. She has a Masters Certificate in Marketing Communications Leadership through the Executive Education Centre of the Schulich School of Business and studied marketing and advertising at the University of Winnipeg. She also has a background in arts marketing and management where she served at the Winnipeg Symphony Orchestra, Winnipeg Fringe Theatre Festival and the Royal Manitoba Theatre Centre.

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