Brand Evangelists: Strategies for engaging your nonprofit’s strongest supporters

We’ve all found a product whose abilities match its claims, enjoyed superior customer service or discovered an organization that does great work for a cause that is near and dear to our hearts. Our natural tendency in such situations is almost always to share these great finds with people around us. In doing so, we become what Silicon Valley entrepreneur Guy Kawasaki calls a brand evangelist. (Charity Village)

This entry was posted in English on by .

About Marnie Grona

Marnie Grona is a marketing communications professional based in Toronto who works for Imagine Canada as Director, Marketing and Communications. She has a Masters Certificate in Marketing Communications Leadership through the Executive Education Centre of the Schulich School of Business and studied marketing and advertising at the University of Winnipeg. She also has a background in arts marketing and management where she served at the Winnipeg Symphony Orchestra, Winnipeg Fringe Theatre Festival and the Royal Manitoba Theatre Centre.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s