Protecting the Nonprofit Brand

In the for-profit world, the importance of brand is readily understood. Consumers and executives, alike, recognize the power of brand loyalty and companies are continually looking for ways to strengthen it. For nonprofit organizations, brand identity and loyalty is equally important. And yet, charities are often challenged when they create, license and protect the first — and often most lasting — impression of their work: their logo, tagline and mission. Why is that? (Huff Post Impact)

This entry was posted in English on by .

About Marnie Grona

Marnie Grona is a marketing communications professional based in Toronto who works for Imagine Canada as Director, Marketing and Communications. She has a Masters Certificate in Marketing Communications Leadership through the Executive Education Centre of the Schulich School of Business and studied marketing and advertising at the University of Winnipeg. She also has a background in arts marketing and management where she served at the Winnipeg Symphony Orchestra, Winnipeg Fringe Theatre Festival and the Royal Manitoba Theatre Centre.

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