Explaining overhead costs might ultimately be futile, academic Ayelet Gneezy warns charities

(June 3,2015 U.K.) Gneezy, a US-based professor of behavioural sciences, suggests charities should instead ask major donors to cover staff salaries and fundraising costs, thereby offering the public an ‘overhead-free donation opportunity.’ Attempts by charities to explain their overhead costs might be an uphill battle that could ultimately prove futile, according to Ayelet Gneezy, a US professor of behavioural sciences. (Third Sector)

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