Nonprofit Merger Motivations—and What About the Brand?

There could be damage to the brands, confusion for the core audiences and recipients of services, and confusion for long-time individual and corporate donors. This confusion could lead to a significant decrease both in services provided and donations. (Nonprofit Quarterly)

This entry was posted in English on by .

About Marnie Grona

Marnie Grona is a marketing communications professional based in Toronto who works for Imagine Canada as Director, Marketing and Communications. She has a Masters Certificate in Marketing Communications Leadership through the Executive Education Centre of the Schulich School of Business and studied marketing and advertising at the University of Winnipeg. She also has a background in arts marketing and management where she served at the Winnipeg Symphony Orchestra, Winnipeg Fringe Theatre Festival and the Royal Manitoba Theatre Centre.

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