How Nonprofits Are Revolutionizing Social Media Marketing

Everyone remembers the Ice Bucket Challenge of 2014. However, few people realize that after those millions of buckets of frigid water were upended, the ALS Association (a non-profit group devoted to researching the neuro-degenerative disease and aiding current sufferers) walked away with more than $220 million in excess donations. With the money, the organization was able to provide more funding to scientists searching for viable treatments and cures, but much more important than the extra income, the ALS Association has benefited from unprecedented exposure of a previously unfamiliar disease. (IntelligentHQ)

This entry was posted in English on by .

About Marnie Grona

Marnie Grona is a marketing communications professional based in Toronto who works for Imagine Canada as Director, Marketing and Communications. She has a Masters Certificate in Marketing Communications Leadership through the Executive Education Centre of the Schulich School of Business and studied marketing and advertising at the University of Winnipeg. She also has a background in arts marketing and management where she served at the Winnipeg Symphony Orchestra, Winnipeg Fringe Theatre Festival and the Royal Manitoba Theatre Centre.

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