How to manage a pro-bono agency relationship

You’ve surmounted a major hurdle in securing the pro-bono services of an agency to support your nonprofit’s marketing initiatives. Now comes the delicate balancing act of managing the relationship. Do you treat the agency purely as a supplier or more like a volunteer? The truth is somewhere in the middle. (Nonprofit MarCommunity)

This entry was posted in English on by .

About Marnie Grona

Marnie Grona is a marketing communications professional based in Toronto who works for Imagine Canada as Director, Marketing and Communications. She has a Masters Certificate in Marketing Communications Leadership through the Executive Education Centre of the Schulich School of Business and studied marketing and advertising at the University of Winnipeg. She also has a background in arts marketing and management where she served at the Winnipeg Symphony Orchestra, Winnipeg Fringe Theatre Festival and the Royal Manitoba Theatre Centre.

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