Admin Ratio Is a Poor Indicator of a Charity’s Effectiveness

When we look at businesses for evaluation or investment, we first look at the results that the business has delivered, products sold, customers gained, profits generated, and the track record over time. If we are more sophisticated, we might look at other things such as marketing and operating margins, cost of sales, or revenues per employee to understand how efficient the business is, as well as the level of investment in research and development, but the final results are what will matter the most. (Huffington Post Canada)

This entry was posted in English on by .

About Marnie Grona

Marnie Grona is a marketing communications professional based in Toronto who works for Imagine Canada as Director, Marketing and Communications. She has a Masters Certificate in Marketing Communications Leadership through the Executive Education Centre of the Schulich School of Business and studied marketing and advertising at the University of Winnipeg. She also has a background in arts marketing and management where she served at the Winnipeg Symphony Orchestra, Winnipeg Fringe Theatre Festival and the Royal Manitoba Theatre Centre.

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