Charity Needs a Scientific Revolution and We Can Make it Happen

If the medical sector worked like the charity sector did, we’d still be using leeches instead of antibiotics. That’s because a few hundred years ago, we collectively decided that the best way to determine what happens in reality wasn’t to argue about it from the armchair, but to go out and do experiments and observe the results. As a result, we’ve gone from useless bloodletting to successful brain surgery. However, half a millennium later, the field of charity still hasn’t learned this lesson. (Huffington Post)

This entry was posted in English on by .

About Marnie Grona

Marnie Grona is a marketing communications professional based in Toronto who works for Imagine Canada as Director, Marketing and Communications. She has a Masters Certificate in Marketing Communications Leadership through the Executive Education Centre of the Schulich School of Business and studied marketing and advertising at the University of Winnipeg. She also has a background in arts marketing and management where she served at the Winnipeg Symphony Orchestra, Winnipeg Fringe Theatre Festival and the Royal Manitoba Theatre Centre.

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