Nonprofit CEOs Advocate for Strategic Communications

Far too many nonprofits view communications as a secondary function to the main work of the organization. In the eyes of the CEOs who lead these organizations, communications involve little more than issuing press releases, answering media queries, and putting together an annual report. Some foundations even go out of their way to not communicate, preferring to operate in stealth mode. Other nonprofits, however, view communications as a strategic function integral to the organization’s overall work. These organizations, I believe, will ultimately be more successful. (Stanford Social Innovation Review)

This entry was posted in English on by .

About Marnie Grona

Marnie Grona is a marketing communications professional based in Toronto who works for Imagine Canada as Director, Marketing and Communications. She has a Masters Certificate in Marketing Communications Leadership through the Executive Education Centre of the Schulich School of Business and studied marketing and advertising at the University of Winnipeg. She also has a background in arts marketing and management where she served at the Winnipeg Symphony Orchestra, Winnipeg Fringe Theatre Festival and the Royal Manitoba Theatre Centre.

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