How SickKids used social media to generate record donations

The campaign, which will launch on Monday, provides a glimpse into the growing influence of social media for all marketers, including charities during the biggest giving season – the holidays. Charities are looking for any advantage they can get. While the total amount donated to charitable or non-profit groups grew by 14 per cent between 2010 and 2013, according to the latest numbers from Statistics Canada, the overall number of donors dropped slightly. And the average donor is getting older. (Globe & Mail)

This entry was posted in English on by .

About Marnie Grona

Marnie Grona is a marketing communications professional based in Toronto who works for Imagine Canada as Director, Marketing and Communications. She has a Masters Certificate in Marketing Communications Leadership through the Executive Education Centre of the Schulich School of Business and studied marketing and advertising at the University of Winnipeg. She also has a background in arts marketing and management where she served at the Winnipeg Symphony Orchestra, Winnipeg Fringe Theatre Festival and the Royal Manitoba Theatre Centre.

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