How much money does Movember raise using Twitter?

If you’re a fundraiser and you use Twitter, you’re probably like me – you really, really want to combine the two but it’s just never succeeded quite like you’ve hoped. Chances are, if pressed to justify the use of Twitter within a multi-channel fundraising strategy, you’ll fall back to hackneyed phrases like “it’s about relationships”, “we need to start a conversation”, “we need to widen our circle”, etc. The answer is never “because it will raise more money”. (LinkedIn Pulse)

This entry was posted in English on by .

About Marnie Grona

Marnie Grona is a marketing communications professional based in Toronto who works for Imagine Canada as Director, Marketing and Communications. She has a Masters Certificate in Marketing Communications Leadership through the Executive Education Centre of the Schulich School of Business and studied marketing and advertising at the University of Winnipeg. She also has a background in arts marketing and management where she served at the Winnipeg Symphony Orchestra, Winnipeg Fringe Theatre Festival and the Royal Manitoba Theatre Centre.

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