You’ve been asking charities the wrong question

Preparing for the holidays takes a lot of time. On average, each American spends 15 hours attending holiday parties and more than seven hours traveling among our holiday-related destinations. We spend three hours wrapping gifts that it takes us 15 hours to buy. But when it comes to deciding where to make our charitable gifts, we do little in the way of homework, often relying on a personal experience, a nonprofit’s name recognition, or the well-meaning suggestion of a friend. Most people don’t even do that much. (Boston Globe)

This entry was posted in English on by .

About Marnie Grona

Marnie Grona is a marketing communications professional based in Toronto who works for Imagine Canada as Director, Marketing and Communications. She has a Masters Certificate in Marketing Communications Leadership through the Executive Education Centre of the Schulich School of Business and studied marketing and advertising at the University of Winnipeg. She also has a background in arts marketing and management where she served at the Winnipeg Symphony Orchestra, Winnipeg Fringe Theatre Festival and the Royal Manitoba Theatre Centre.

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