9 Valuable Shortcuts to Influence Nonprofit Donors

Successful nonprofit development (both fundraising and marketing) is all about persuasion. One of my favorite books is Daniel Pink’s “To Sell Is Human.” His premise is that we’re all in “sales” on a daily basis. Whether it’s simply trying to get your kids up and out the door in the morning or persuading your boss to give you a raise, you’re constantly coaxing people to induce a specific desired behavior. (Nonprofit Pro)

This entry was posted in English on by .

About Marnie Grona

Marnie Grona is a marketing communications professional based in Toronto who works for Imagine Canada as Director, Marketing and Communications. She has a Masters Certificate in Marketing Communications Leadership through the Executive Education Centre of the Schulich School of Business and studied marketing and advertising at the University of Winnipeg. She also has a background in arts marketing and management where she served at the Winnipeg Symphony Orchestra, Winnipeg Fringe Theatre Festival and the Royal Manitoba Theatre Centre.

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