Investing for effective impact: Changing donor perceptions about not-for-profit efficiency in Canada

In this paper we explore the issue of overhead ratios – or the percentage of a not-for-profit’s operational expenses allocated to fundraising and administration, and discuss why donors should look beyond these proxies to help ask questions about why and how an organization is making a difference and what resources it needs to be successful. (PwC Canada)

This entry was posted in English on by .

About Marnie Grona

Marnie Grona is a marketing communications professional based in Toronto who works for Imagine Canada as Director, Marketing and Communications. She has a Masters Certificate in Marketing Communications Leadership through the Executive Education Centre of the Schulich School of Business and studied marketing and advertising at the University of Winnipeg. She also has a background in arts marketing and management where she served at the Winnipeg Symphony Orchestra, Winnipeg Fringe Theatre Festival and the Royal Manitoba Theatre Centre.

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