5 Tips to Create a Consistent Marketing Voice

If you’re like many other nonprofits, you might have multiple people—employees, clients, volunteers, guest bloggers—who contribute to writing copy for your organization. You may have one person who writes things one way and another who writes in a completely different way—sending messages in two different voices. One employee may use a more conversational approach in their writing with humorous undertones while another may be more straightforward and formal. But forming a solid online presence that stays true to your brand’s voice is achievable. (Classy)

This entry was posted in English on by .

About Marnie Grona

Marnie Grona is a marketing communications professional based in Toronto who works for Imagine Canada as Director, Marketing and Communications. She has a Masters Certificate in Marketing Communications Leadership through the Executive Education Centre of the Schulich School of Business and studied marketing and advertising at the University of Winnipeg. She also has a background in arts marketing and management where she served at the Winnipeg Symphony Orchestra, Winnipeg Fringe Theatre Festival and the Royal Manitoba Theatre Centre.

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