How to assess and improve the role of marketing communications at your nonprofit

Nonprofits are continually discovering the importance of marketing communications as it relates to their success. A Guardian article from 2014 looking at marcom 10 years into the future highlights, “The most successful charities already understand that communications is anything but peripheral… More and more charities will come to understand that when communications is made central to what an organization is and does, they – and their mission – thrive.” (Nonprofit MarCommunity)

This entry was posted in English on by .

About Marnie Grona

Marnie Grona is a marketing communications professional based in Toronto who works for Imagine Canada as Director, Marketing and Communications. She has a Masters Certificate in Marketing Communications Leadership through the Executive Education Centre of the Schulich School of Business and studied marketing and advertising at the University of Winnipeg. She also has a background in arts marketing and management where she served at the Winnipeg Symphony Orchestra, Winnipeg Fringe Theatre Festival and the Royal Manitoba Theatre Centre.

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