Shifting our thinking from scarcity to possibility

…What if the accountants, lawyers, financial advisors who guide charity boards and direct donors could encourage a focus on opportunity and not overhead? What if we could change the conversation from using scarcity terms like “non profit,” to having a sector that inspires investment for “social profit” and encourage our partners to donate so that we can innovate and not just slap band-aids on the world’s problems. This is a whole new battle that is about changing culture. (Hilborn)

This entry was posted in English on by .

About Marnie Grona

Marnie Grona is a marketing communications professional based in Toronto who works for Imagine Canada as Director, Marketing and Communications. She has a Masters Certificate in Marketing Communications Leadership through the Executive Education Centre of the Schulich School of Business and studied marketing and advertising at the University of Winnipeg. She also has a background in arts marketing and management where she served at the Winnipeg Symphony Orchestra, Winnipeg Fringe Theatre Festival and the Royal Manitoba Theatre Centre.

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