3 Reasons to Invest in Your Monthly Giving Program

How many of your donors came back last year? Do you know? If your nonprofit is anything like the 8,000+ organizations that participated in the 2015 Fundraising Effectiveness Project Survey, the answer is… not enough. Retention rates are pretty abysmal in the nonprofit sector, hovering at 43 percent for the past two years. (Nonprofit Marketing Guide)

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About Marnie Grona

Marnie Grona is a marketing communications professional based in Toronto who works for Imagine Canada as Director, Marketing and Communications. She has a Masters Certificate in Marketing Communications Leadership through the Executive Education Centre of the Schulich School of Business and studied marketing and advertising at the University of Winnipeg. She also has a background in arts marketing and management where she served at the Winnipeg Symphony Orchestra, Winnipeg Fringe Theatre Festival and the Royal Manitoba Theatre Centre.

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