How Your Organization’s Culture Impacts Donor Integration

An integrated donor experience is critical in the Digital Age. You have more touch points with our donors than ever before and we have to be keenly aware of how they are experiencing your organization. In order to make sure you are fully aware of your donor’s experience, we need to back up and talk about a part of the organization your donor may not experience: the organizational culture. (Pursuant)

This entry was posted in English on by .

About Marnie Grona

Marnie Grona is a marketing communications professional based in Toronto who works for Imagine Canada as Director, Marketing and Communications. She has a Masters Certificate in Marketing Communications Leadership through the Executive Education Centre of the Schulich School of Business and studied marketing and advertising at the University of Winnipeg. She also has a background in arts marketing and management where she served at the Winnipeg Symphony Orchestra, Winnipeg Fringe Theatre Festival and the Royal Manitoba Theatre Centre.

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