Why organizational values are so awesome and sexy

Today, I want to talk about Values. Values have been like the middle children of the nonprofit sector, wedged between the older brother Vision and the me-me-me baby of the family, Mission, whom everyone has to pay attention to all the time. Or maybe Mission is the bossy older brother, and Vision is the baby. Or maybe Mission is like the mom who makes us eat our vegetables, and Vision is like that cool but aloof cousin. (Nonprofit with Balls)

This entry was posted in English on by .

About Marnie Grona

Marnie Grona is a marketing communications professional based in Toronto who works for Imagine Canada as Director, Marketing and Communications. She has a Masters Certificate in Marketing Communications Leadership through the Executive Education Centre of the Schulich School of Business and studied marketing and advertising at the University of Winnipeg. She also has a background in arts marketing and management where she served at the Winnipeg Symphony Orchestra, Winnipeg Fringe Theatre Festival and the Royal Manitoba Theatre Centre.

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