Whaddaya mean, “evaluation?” — Mismatched expectations in nonprofit measurement

In Ontario’s nonprofit sector, evaluation is a word that gets used a lot. Different kinds of data gathering approaches with different purposes sometimes get lumped together under the general heading of evaluation. This can lead to miscommunication and unrealistic expectations. (Ontario Nonprofit Network)

This entry was posted in English on by .

About Marnie Grona

Marnie Grona is a marketing communications professional based in Toronto who works for Imagine Canada as Director, Marketing and Communications. She has a Masters Certificate in Marketing Communications Leadership through the Executive Education Centre of the Schulich School of Business and studied marketing and advertising at the University of Winnipeg. She also has a background in arts marketing and management where she served at the Winnipeg Symphony Orchestra, Winnipeg Fringe Theatre Festival and the Royal Manitoba Theatre Centre.

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