Le b.a.-ba de la propriété intellectuelle : comment protéger votre organisation

Souvent, la propriété intellectuelle est l’actif le plus précieux d’un organisme caritatif. Le droit des marques de commerce et le droit d’auteur protègent l’image de marque et les créations originales d’un organisme, soit deux éléments essentiels au maintien du prestige et des attributs de votre image, et de votre reconnaissance et de votre valeur auprès des donateurs. (Imagine Canada)

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About Marnie Grona

Marnie Grona is a marketing communications professional based in Toronto who works for Imagine Canada as Director, Marketing and Communications. She has a Masters Certificate in Marketing Communications Leadership through the Executive Education Centre of the Schulich School of Business and studied marketing and advertising at the University of Winnipeg. She also has a background in arts marketing and management where she served at the Winnipeg Symphony Orchestra, Winnipeg Fringe Theatre Festival and the Royal Manitoba Theatre Centre.

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