How Funders Can Support Deeper Citizen Engagement With the Non-Profit Sector

We live in a new era of engagement that is redefining how we make change in the world, with implications for NGO practitioners and funders alike. Harvard sociologist Theda Skocpol documented[i] a similar transition in the late 1960s, as large membership organizations (like the once widespread men’s and women’s service clubs) were eclipsed by groups that saw citizen participation as something more passive: organizations encouraging supporters to finance the work of “experts” who wrote reports and lobbied on their behalf. Since the turn of the century, the latest transition has seen the internet break down that model, replacing it with a “digitally mediated” participatory one that brings citizens back into the equation. (The Philanthropist)

This entry was posted in English on by .

About Marnie Grona

Marnie Grona is a marketing communications professional based in Toronto who works for Imagine Canada as Director, Marketing and Communications. She has a Masters Certificate in Marketing Communications Leadership through the Executive Education Centre of the Schulich School of Business and studied marketing and advertising at the University of Winnipeg. She also has a background in arts marketing and management where she served at the Winnipeg Symphony Orchestra, Winnipeg Fringe Theatre Festival and the Royal Manitoba Theatre Centre.

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