When giving to charity, millennials want transparency and accountability

“Millennials are shaping how giving will be. They’re coming in, making certain demands.”

That includes increased transparency and accountability around where their money goes. A study conducted by the Millennial Impact Project says 78 per cent of millennials are “very likely or somewhat likely to stop donating if they didn’t know how the donation was making an impact.” (Globe & Mail)

This entry was posted in English on by .

About Marnie Grona

Marnie Grona is a marketing communications professional based in Toronto who works for Imagine Canada as Director, Marketing and Communications. She has a Masters Certificate in Marketing Communications Leadership through the Executive Education Centre of the Schulich School of Business and studied marketing and advertising at the University of Winnipeg. She also has a background in arts marketing and management where she served at the Winnipeg Symphony Orchestra, Winnipeg Fringe Theatre Festival and the Royal Manitoba Theatre Centre.

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