Author Archives: Marnie Grona

About Marnie Grona

Marnie Grona is a marketing communications professional based in Toronto who works for Imagine Canada as Director, Marketing and Communications. She has a Masters Certificate in Marketing Communications Leadership through the Executive Education Centre of the Schulich School of Business and studied marketing and advertising at the University of Winnipeg. She also has a background in arts marketing and management where she served at the Winnipeg Symphony Orchestra, Winnipeg Fringe Theatre Festival and the Royal Manitoba Theatre Centre.

Canada’s charitable sector is more diverse than (some) rating agencies think

The challenge is that some of the criteria and metrics used by charity rating agencies in Canada are not effective, and are in fact misleading.

While we appreciate the intent to help donors make informed giving decisions, charities with very different causes, structures, operating systems and mandates are evaluated as though all charities are the same. We are not. (Globe and Mail)