Category Archives: English

All news relevant to the nonprofit and charitable sector in Canada as selected by Imagine Canada staff

Stop Raising Awareness Already

Too many organizations concentrate on raising awareness about an issue—such as the danger of eating disorders or loss of natural habitat—without knowing how to translate that awareness into action, by getting people to change their behavior or act on their beliefs. It’s time for activists and organizations to adopt a more strategic approach to public interest communications. (Stanford Social Innovation Review)